Hello from Insights-In-Sight!
A world of digital turbulence requires navigation
Hello there!
My name is Aldric, and on behalf of the Bottomsup Perspectives crew, thank you for popping by!
I will introduce the crew of 4 in the next newsletter because I have to do something more important here.
Insights-In-Sight is a newsletter written for the technophobic, and more. The 4 of us are non-techies. We understand the need to play catch-up on the treadmill of retail digitalization.
Why? Consider the following: -
Then, I ordered my food through the cashier counter at MacDonald’s.
Now, I help myself at the self-service kiosk.
Then, I panicked because my wallet got picked.
Now, I worry about losing my smartphone.
Then, I hate to drag groceries home.
Now, fresh produce arrives at my doorstep with a push of the button.
The increasing rate of digitalization and adoption has brought incredible time-savings and convenience into our lives, right into our living rooms.
It has also created fractures within the social fabric. We used to have a wealth divide. Now we have a digital divide. They exist to separate people though their core nature is completely different.
The wealth divide is based on ownership. It is determined by what we have and what we don’t in monetary terms. That explains why people in that world of wealth are known as the Haves and the Have-nots.
The digital divide, as the 4 of us understand, is about use, adoption, and then paradigm shifts. The world of software calls this ‘network effect’ and the ‘innovation adoption bell curve’.
These are fanciful terms descriptions explaining the importance of critical mass. Cultures and societies can be transformed when enough people attempt something new and incorporate them into their daily lives.
The pervasive adoption of smartphones is a classic example. While we do not confront the necessity of a smartphone wherever we are, we do see the unintended effects of digital technology in households.
The power of knowledge rests with the young.
The working parents play catchup through workplace and lifestyle convenience.
The sexagenarian and septuagenarian elders get left behind.
These are serious issues. My dad, 69 years young, complained to me last week that he couldn’t eat his lunch at the coffee shop because they accepted only online payments.
In other words, they went cashless and my dad went hungry. In this world of rapid digitalization, I suspect, my dad isn’t alone. Many more technophobes will be left behind given an accelerated adoption of user-based technology.
I am glad Warren Buffet no longer uses a flip phone, to be honest.
Now, back to Bottomsup Perspective. We created Insights-In-Sight to democratize our knowledge on user-based technology, digitization efforts coming our way in the near term.
If we are in 2013, then imagine us sharing the use, how-to, why-we-have-to-use Twitter as a social media platform.
In 2021, we will be focusing on building a digital landscape through 3rd party social blogging platforms, newsletters, new technological innovations & their impacts, social media, and all things digital.
As an example of what I mean, do watch this livestream interview about Augmented Reality and Virtual Reality we have uploaded on YouTube.
It encapsulates what we do.
The world has changed. Therefore, we have to change.
And maybe, just maybe, with the help of Insights-In-Sight, your transition will be less painful and more fruitful.
Aldric
On behalf of Bottomsup Perspectives Crew