How to Find Your Ideal Client(s) & Sell More Online
Because we want to grow our online presence and business.
No one, in their right mind, loves Count Dracula and Ms. Mosquito as their customers.
Not me, not Kevin, and I suspect, not even you when you are desperate for sales.
Because they pay you pittance in exchange for the following:
Your life energy.
Your hope in life.
Therefore, we have to actively disqualify blood-sucking creatures during our sales process.
And it begets the next logical question.
How do we find our target, ideal clients to work with?
As it so happened, the Bottomsup Perspective crew has answered this question weeks ago. Our response is captured in the YouTube video attached here.
You will get a headstart just by investing 5 minutes plus of your time. Enjoy!
Want to Get (More) Customers? Develop Your Problem-Solving Muscles
Not all problems, buddy.
Problems that customers see value in solving. If you are in B2B, that can be lowering costs or increasing revenue.
Business problems manifest themselves in many ways. Take, for instance, the following:
Clients want to understand how you can help them in their daily work.
Customers want to know why they need to listen to you.
Prospects want to know how you can supercharge their revenue before the next round of investor funding.
You see, all these have nothing to do with me selling the product and services. Nil, zero, nada.
Yet, one point stood out. The nexus is established. If I can solve my client’s problems, they can solve mine.
What are the customers’ problems you are actively trying to solve?
You can read about my article on problem-solving here.
Merry Christmas and Happy 2022!
It is year-end, and for many, this is indeed time to take the foot off the pedal. This is also the perfect time to reflect on what went well, and what did not.
The same goes for the crew behind Insights-in-Sight newsletter.
Just before we disappear into the cozy sofa binging on Netflix to increase their stock price, we want to wish all subscribers a brilliant end to 2021.
See you in 2022*!