Simple is elegance.
But simple is hard.
It is like the difference between writing a short letter and a long letter. Because I have no time to write you a short letter, therefore, I wrote you a long letter.
But when it comes to Founder’s Story, the simpler (shorter) the better.
Here are 2 that I like, and why.
A Lizard Household Hunter Turned Pest Control Entrepreneur
One of the simplest stories I have ever heard.
Matt is the lizard hunter in his household. His wife, Jane (a personal contact of mine), is terrified of the creepy crawlies glued to the ceiling. Apparently, once, one plump lizard lost its invincible grip, fell from the ceiling, and landed straight into her hair.
She screamed, jumped, alerted the entire condominium of disaster, and activated her pest control.
That was Matt.
Matt calmly walked towards that lizard, scooped it up, and flung it out of his window. After 300 lizard boomerangs, one question popped into his head.
“Are there any other Janes out there with lizard problems?”
That one simple question changed his life forever. Okay, not that dramatic. But it did change his 6–10 in the evening.
He became the go-to lizard hunter in his neighborhood. He was so successful that the town council (public agency taking care of the neighborhood) started taking notice. They called Matt and asked for his permission to share his number with households suffering from lizard attacks.
Matt said yes, and the rest is history.
Do not underestimate the power of Matt’s story. This story has high resonance. Many guys and girls suffering from this exact problem never failed to engage Matt. He hunts for lizards while customers hunt for him.
Today, he runs a small pest control business that focuses only on lizard hunting. Matt told me that he flung 500 lizards out from windows last month. That is a staggering 16.67 lizards per evening.
I doubt he ever has revenue drought problems.
Lucky bast**d.
There is Hope at the Turn of the Corner
Jason, a friend of mine, retired from the military forces 2 years ago. He completed a grand total of 750 kilometers of jungle trekking over 5 years of service.
Every jungle trek takes hours to complete. And each time, he would wait in anticipation for the following command over the signal set.
“Zzzzz (Distortion)… Zzzz… we will take a break at the turn of the corner.”
That message was heaven for Jason and his brother-in-arms because it stands for instant noodles campfire. They would stealthily hide in the darkest corner to set fire, boil hot water for Lipton tea, and make instant noodles to eat.
In his exact words, nothing beats having hope at the turn of the corner.
When Jason left the armed forces, he took that idea and started his all-in-one shop at the corner of our neighborhood. Jason’s Hope at the Turn of the Corner was so successful, his founder story so bewildering, that people staying far away wanted to find out where this corner is and what Jason offers.
What follows is a better story.
Jason is currently planning for the 4th Hope at the Turn of the Corner after raising funds from his investors. Yes, you read this right. He (actually) managed to raise money from investors.
There is indeed Hope at the Turn of the Corner.
Amazing, is that not?
Our YouTube Channel – Knowledge Topics
On our Youtube Channel, we produce content to uncover topics that permeate all walks of life. Our community can understand what it means to be in the trenches of our interest.
Here are some topics of interest we recorded with high viewership:
Search Engine Optimization (S.E.O.).
Why we buy what we buy.
Mindset and Career.
Marketing on a Dime.
Green Technology.
Robotic Era.
Mental Health.
Our goal is to share our research with our community from a practitioner's standpoint.
Summary
Simple and engaging stories are hard to craft.
Because it takes time to distill our stories into the juicier bits!
But, in the long run, it will be worthwhile.
Customers remembering our stories, come back to us.
The job of Bottomsup Perspective is to research, discuss, and share our findings so our community can grow with us.
This topic is one example of sharing our practitionership.
Do you believe in what we do?
If you do, push this big purple button.