Everyone knows social media.
Facebook, Instagram, Twitter, Snapchat, Linkedin.
Everyone knows social publishing.
Medium, Vocal, Newsbreak, and newsletter platforms supporting long-form content such as Substack, Revue, and Convertkit.
Few talk about livestreaming.
Livestreaming brings out the best of digital marketing. We have to get out there and show our face, our likes and dislikes, our wits.
It allows us to be humans.
Livestreaming brings attention leverage. That is why we continue to do Bottomsup Perspective livestream.
Livestreaming Brings 10x Attention Leverage to Your Content Marketing Strategy
“Attention is the asset. Everything you aspire for is dependent on the amount of attention you get. You have to think how to grab, and then, hang on to the attention given to you.”
- Gary Vee
I don’t always agree with Gary’s content. However, he is right when it comes to the utility of attention. Attention is the ultimate lubricant in our workplace. Let me share one short story.
Joe, my colleague from marketing, has been feeling unaccomplished recently. He has brilliant ideas. We all know Joe is at the pointy end of the content marketing curve. However, he failed to secure the budget or buy-in from senior executives. Joe’s plans never saw the light of the day.
Sally, on the other hand, is great at presenting the benefits of her ideas. She never focused on her ideas per se. She focuses on her ideas and how they will benefit everyone in the boardroom.
Therefore, people listen when Sally speaks. Executives scroll their phones when Joe takes the stand.
Attention is the asset. When you have it, you can do many things. And it applies to our content creation, marketing attempts as well.
To me, livestreaming is the best way to garner the attention of the audience. I will explain the why before the how.
Why Livestreaming Facilitates and Prolong Attention Marketing
Let us leave vanity out of the door. Personal vanity brings us nowhere. You would not want others to identify you as a narcissist on air.
Instead, we can focus on the 10x leverage we get when we go on-air. This is what I mean.
Livestreaming brings life to conversations. On text, tonality can be missed. On air, conversations become lively. That liveliness is known as the entertainment factor.
Livestreaming facilitates personal branding. When people like the way you present yourself and your thoughts, likeability goes up. Followership goes up.
Livestreaming is about real-time engagement. Replying to 100 comments on a social media post is taxing because we have to type. On air, we can monitor the comments panel and respond with speech. Forget livestreaming. Think deejay.
Livestreaming allows us to become better at what we do. We go on-air with a pre-planned topic. The audience sticking with us can identify blind spots in our conversations and contribute their thinking via comments. We can curate thoughtful comments to discuss. We learn on the go.
Livestreaming holds on to attention for a longer duration compared to posts, stories, long-form articles. Reading can be tiring, but we can listen to interesting conversations all day.
Attention is an asset because it facilitates the process of sharing our thoughts. Remember, our contents are our thoughts in the first place.
Our YouTube Channel – Knowledge Topics
On our Youtube Channel, we produce content to uncover topics that permeate all walks of life. Our community can understand what it means to be in the trenches of our interest.
Here are some topics of interest we recorded with high viewership:
Our goal is to share our research with our community from a practitioner's standpoint.
We need exposure.
Livestreaming gives us that. However, we need to be confident being in our own skin. No one listens to a broken recorder or watch a frozen turkey on their screens.
When it comes to livestreaming, practice, practice, practice.
The job of Bottomsup Perspective is to research, discuss, and share our findings so our community can grow with us.
This topic is one example of sharing our practitionership.
Do you believe in what we do?
If you do, push this big purple button.
On Behalf of the Bottomsup Perspective Team