Do you find it had to get budget for marketing?
Don’t worry, you are not alone.
And you may be thinking why is it so difficult to ask for money?
After all, we have to market our products, services, brand, and company. We understand it, yet we rather keep the cash in our bank accounts.
Allow me to explain why.
The Mismatch of Reality
This is the most practical thought leadership about marketing I have ever read.
“Do you have a product or service that people want? If you don’t have that, nothing else matters.
Many marketers see themselves as pure-play marketers. They think about marketing, creativity, digital footprint, omnipresence above financial reality. When I shared this quote with a friend working in the marketing profession for the past 15 years, he said the following.
“Product and Services that customers want? I am not in sales. I am a marketer! My job is to think about ideas, express creativity, and show others how good we are in our job!”
I agree. Partially.
I know when the company’s products and services fail to sell like hotcakes, the marketing budget will be the first among all to be sliced. I bet you that the sales, business development departments do not have this problem.
Because they are revenue centers. Marketing is traditionally classified as a cost center.
As marketers, we need to transform our thinking. Take a hard look at our work and ask ourselves the following questions:
Does our work help the sales team sell?
Does our work help the business development team demonstrate the company’s offering with confidence?
When you can answer these questions, you have a shot at getting the budget you ask for.
Our YouTube Channel – Knowledge Topics
On our Youtube Channel, we produce content to uncover topics that permeate all walks of life. Our community can understand what it means to be in the trenches of our interest.
Here are some topics of interest we recorded with high viewership:
Our goal is to share our research with our community from a practitioner's standpoint.
Asking for money is never easy.
This is especially so when we cannot precisely articulate when we are getting it back. This is akin to winning an Olympics medal.
What we can do is be practical.
When we tie our work to support revenue capture, we have a higher shot of getting the budget we need, to do what we love.
The job of Bottomsup Perspective is to research, discuss, and share our findings so our community can grow with us.
This topic is one example of sharing our practitionership.
Do you believe in what we do?
If you do, push this big purple button.
On Behalf of the Bottomsup Perspective Team